Portfolio

Selected work:

Exploring a wishlist feature for customers that allows them to create, manage and compare a list of trips.

How I created a wishlist feature that engaged 22,500+ users

I’ve delivered impactful UI designs that elevate usability through incremental changes.

Impactful UI designs that elevate usability and conversion

View a case study revamping the World Challenge customer portal.

Revamping a customer portal for easier navigation and usability

Optimising a search system: the human-centered design approach to improving user experience on a group touring website

Collaborating with an agency to enhance the search system

Holiday management system overhauled for enhanced experience, paperless solution, self-serve functionality, and reduced service issues

How research helped overhaul a booking management system

Increased brochure sign-ups by 25% through split testing and user-centered design updates on a brochure request web page

25% Uplift in brochure sign-ups through A/B testing

Rebuilding an Ecommerce site to simplify the checkout process and improve sign-up conversion rates

67% increase in broadband sales with ecommerce rebuild